i. explain and justify the need for a solution to a problem for a specified client/target audience
Once students have been presented with the situation, they will need to identify a problem to solve, explain it and justify the need to solve it.
Students may ask the following questions to identify a problem from the situation.
Students may ask the following questions to identify a problem from the situation.
- What is the nature of the problem?
- Who is it a problem for?
- Where is the problem occurring?
- What is the cause of the problem?
- What effect is the problem having?
- identifying a target user by applying brainstorming or mind-mapping techniques
- interviewing, surveying and/or polling potential clients
- observing, filming and/or photographing users interacting with a product
- collecting data from experts to confirm there is a real need for a solution to the problem
- seeing the situation from the user’s/client’s point of view (as an example, refer to “Paul Bennett finds design in the detail” at www.ted.com).